diff --git a/tarteaucitron.services.js b/tarteaucitron.services.js
index 3dbccd7..b996ede 100644
--- a/tarteaucitron.services.js
+++ b/tarteaucitron.services.js
@@ -2011,6 +2011,40 @@ tarteaucitron.services.analytics = {
     }
 };
 
+// google ads
+tarteaucitron.services.googleads = {
+    "key": "googleads",
+    "type": "ads",
+    "name": "Google Ads",
+    "uri": "https://policies.google.com/privacy",
+    "needConsent": true,
+    "cookies": (function () {
+        var googleIdentifier = tarteaucitron.user.googleadsId,
+            tagUaCookie = '_gat_gtag_' + googleIdentifier,
+            tagGCookie = '_ga_' + googleIdentifier;
+
+        tagUaCookie = tagUaCookie.replace(/-/g, '_');
+        tagGCookie = tagGCookie.replace(/G-/g, '');
+
+        return ['_ga', '_gat', '_gid', '__utma', '__utmb', '__utmc', '__utmt', '__utmz', tagUaCookie, tagGCookie, '_gcl_au'];
+    })(),
+    "js": function () {
+        "use strict";
+        window.dataLayer = window.dataLayer || [];
+        tarteaucitron.addScript('https://www.googletagmanager.com/gtag/js?id=' + tarteaucitron.user.googleadsId, '', function () {
+            window.gtag = function gtag() { dataLayer.push(arguments); }
+            gtag('js', new Date());
+            var additional_config_info = (timeExpire !== undefined) ? {'anonymize_ip': true, 'cookie_expires': timeExpire / 1000} : {'anonymize_ip': true};
+
+            gtag('config', tarteaucitron.user.googleadsId, additional_config_info);
+
+            if (typeof tarteaucitron.user.googleadsMore === 'function') {
+                tarteaucitron.user.googleadsMore();
+            }
+        });
+    }
+};
+
 // google analytics
 tarteaucitron.services.gtag = {
     "key": "gtag",